Joalice Ryan

Joalice Ryan

Real Estate Negotiation Expert, Seller Representative Specialist, Zillow
REALTOR®

Why Your House May Not Be Selling

By Joalice Ryan - October 16, 2019

realtor with clients photo

Has your home been on a market longer than anticipated and it seems like buyers are not interested in your property?  This happens quite frequently and the first step is to identify what is turning buyers away.  Listing agents typically ask for feedback from buyers who viewed your property but I have been in real estate long enough to quickly identify the most common objections:

LISTING PRICE

This is actually a no-brainer.  Determining the listing price is often an emotional decision for sellers and naturally everyone instinctively wants to inflate the value of their home.  A competent agent will run comparisons with similar homes that sold in your neighborhood, take your upgrades, demand and current market condition into consideration. Even if a seller is not in a hurry to sell,  overpriced homes will sit on the market which makes them even more difficult to sell.

POOR IMAGES

Today, buyers have the ability to research homes on the internet and make their decisions to view a property based on their search criteria and photos.  Poor quality photos that show a cluttered living environment will drive prospective buyers away.  The first impression of your house starts on the internet.  A clean home with professional photography is crucial to entice buyers to view your property.

LACK OF MARKETING

Inadequate marketing of your property limits the number of buyers who may be interested to make an offer.   Your home for sale should be advertised via multiple channels:  social media and real estate websites such as Zillow.com and realtor.com.  Marketing is targeted to home buyers and buyer agents.  The goal is to give your home as much exposure as possible.

HOUSE NEEDS REPAIRS

This is also an obvious indicator.  Buyers love move-in ready homes and don’t want to take on renovations and repairs shortly after closing on a home.  A good agent will advise you as to what repairs/updates will give you the most return for your money.  Oftentimes, newer appliances, fresh paint and some staging may be sufficient to give a house an updated look.

YOU HAVE THE WRONG AGENT

Unfortunately, your real estate agent may be the the reason your home is not selling.  It is very common for home sellers to hire a friend or family member as their agent.  This is not a bad thing but people fail to do their homework and don’t conduct a proper interview when hiring someone they are close to.  It is imperative to ask a prospective agent key questions:

  • How do you market your properties? 
  • When is the best time to list my property?
  • How many homes have you sold in my neighborhood?
  • How long do you anticipate my home will stay on the market?
  • What is your fee?
  • Why should I choose you?

I live, work and play in the northeast valley, and I make it my business to stay on top of local real estate trends.  I am an experienced negotiator and offer effective marketing strategies.  Call me if you are considering buying or selling a home so that you can make an informed decision: 480.244.0055

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